Category Archives: Case study

From Europe To America With Love — A Tale Of A BMW Owner’s Love For His X5

What’s in a car? For most people cars are a utility. For some, they are a necessity. However, there is a class of people for whom their cars are nothing less than an extension of their personality, persona, and almost a second wife… personification exemplified! That’s the case with a lot of BMW owners. They are looking… Read More »