We love the power of group buys. So of course we noticed when about 2 years ago daily deal sites gave the sector a buzzkill. It was simply too much fluff. Buyers and vendors alike were riding a tumultuous wave. In an article in 2012, research analyst Wangari Kamande summarized the cons nicely: Customers were… Read More »
What’s in a car? For most people cars are a utility. For some, they are a necessity. However, there is a class of people for whom their cars are nothing less than an extension of their personality, persona, and almost a second wife… personification exemplified! That’s the case with a lot of BMW owners. They are looking… Read More »
Are Group Buying Startups Headed for An Early Grave? Pundits around the world have said that group buying startups are all headed for an early grave. In truth, the Groupon and LivingSocial mimics are having a hard time surviving. Group buying in the “deal-of-the-day” sense is consistently seeing declining numbers. However, there is a breed… Read More »
What Is A Buying Group? Before we talk about how to start a buying group, let’s take a moment and understand exactly what it is. A buying group is a group of people who have come together to use their collective bargaining power or collective spending power. Usually, there are two types: A buying group… Read More »
Despite what the naysayers will tell you, group buying is alive and well. It just exists in smaller clusters (as it should!). Also, despite the fact that Facebook Deals didn’t work out (if you remember it!), independent group buys are still organized on your favorite social network. But before we get into those details, let’s take… Read More »
Lucky vendors have impressed their peers with stories of amazing group buys. Hosting group buys with third parties helped boost sales, attract new customers, or get rid of a bunch of old stock. Unfortunately the majority of vendors have not been so lucky. Do you know the vendor’s most common complaint about group buys? We’re… Read More »
At some point in their life, everyone’s played the board game Clue. Indeed, some get the opportunity to play it in real-life, and live to tell others about it — in a fun and entertaining way. How? Well, let’s take a look at murder-mystery dinners. How Murder-Mystery Dinners Work In fact, murder-mystery dinners did not evolve from Clue. It… Read More »
We’ve put together 9 of the best farm marketing tips (and a special bonus) to help farmers make sure that nothing goes rusty in their business toolbox. If you get through our list of best farm marketing tips and you enjoy them, then you are going to love the book by Eric Gibson. Check out:… Read More »
Believe it or not, auto parts are one of the fastest growing e-commerce sectors. According to a comprehensive study by the Sydney Morning Herald, the average online automotive store saw a revenue increase of 89% – in one year. There’s a huge demand for aftermarket car parts and accessories. But what are the best activities… Read More »
The group buying concept should have been reworked years ago Remember when the group buying concept virtually snatched the popularity away from all other e-commerce models? That day is long gone. Today, group buying is anything but sought after. Group buying had success, but its diminishing value called for a different approach. Unfortunately, that call was never… Read More »